Est. 2007 · West Hollywood

Estate planning,
refined.

An insurance consulting firm with a strong emphasis in estate planning and risk management for ultra high-net-worth families.

01 / Philosophy Scroll
A life of meaning
I

Plan today.
Live freely tomorrow.

Strategies designed for the lives you intend to lead.

We analyze, guide and manage each client's unique planning needs.

Apheta operates as a Southern California consultancy serving ultra high-net-worth clients. We prioritize understanding our client's principles, values and long-term objectives — and maintain transparency throughout every implementation.

Our collaborative approach brings together legal, tax, and financial specialists working alongside CPAs, Attorneys, and Investment Managers to deliver sophisticated solutions tailored to each family.

18+ Years of practice
UHNW Client focus
CA West Hollywood

Who we serve

I.

Professional Advisors

Advanced planning services for CPAs, Attorneys, and Investment Managers seeking specialized estate and risk management expertise for their clients.

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II.

High Net-Worth Families

Estate and legacy planning crafted for families with significant wealth, complex structures, and a desire for thoughtful generational continuity.

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Estate Planning
II

Estate & Legacy Planning
for High Net-Worth Families

Continuity of wealth. Continuity of values.

A discipline of detail.

01

Advanced Planning

Comprehensive planning services designed for professional advisors and the sophisticated needs of their clients.

02

Estate & Legacy

Strategic estate structures that preserve, protect and transfer wealth across generations with clarity and purpose.

03

Risk Management

Tailored insurance and risk solutions calibrated to the unique exposure profiles of high-net-worth families and enterprises.

04

Multi-Disciplinary Team

Integrated work alongside your existing team of advisors — aligning strategy, tax, legal and investment perspectives.

III

Multi-Disciplinary Team

Legal. Tax. Financial. Aligned in purpose.

Sophisticated solutions, delivered with transparency.

We believe planning of consequence is best done in partnership. Every engagement begins with listening — to principles, values, and objectives — before strategy is ever proposed.

  • Discovery and values alignment
  • Multi-disciplinary analysis
  • Strategic design and modeling
  • Coordinated implementation
  • Ongoing review and stewardship
Risk Management
IV

Risk Management

Solid ground for whatever lies ahead.

A multi-disciplinary practice.

Our partners and senior advisors combine decades of experience across law, finance, tax and insurance — working in concert to design strategies of consequence.

01

Lalat Pattanaik

Managing Partner · MBA

Mr. Pattanaik established Apheta and brings 36 years of technical expertise in structured finance, product development, performance analytics, and insurance arrangements. Over 27 years, he has collaborated with ultra-high net worth families on wealth preservation solutions. His background includes roles at Goldman Sachs Asset Management and Northern Trust Company. He serves as faculty for Hawaii Tax Institute and regularly addresses industry conferences on tax and insurance matters.

Mr. Pattanaik holds an MBA in Finance and earned his degrees in International Economics and MBA in Finance from the University of Michigan, Ann Arbor.

He resides in Los Angeles with his family and is involved with charitable organizations including the Leukemia & Lymphoma Society. He also serves on the Board of Private School AXIS.

02

Lalit Pattanaik

Senior Partner · JD

Mr. Pattanaik specializes in reviewing and structuring complex wealth and estate planning strategies. He leads Apheta's Foreign Nationals business, targeting ultra-high net-worth families in India and the Middle East. Previously, he co-founded RN India, an international healthcare staffing firm, and established Pattanaik & Associates law firm.

Earlier in his career, he worked with prominent firms including Wilson, Sonsini, Goodrich & Rosati in Silicon Valley, representing Fortune 500 companies and foreign nationals on complex matters.

Mr. Pattanaik is a California-licensed attorney and holds a JD from the University of California, Hastings College of the Law. He completed UCLA Anderson School's Management Development Program for Entrepreneurs and earned his undergraduate degree in Business Economics from the University of California, Santa Barbara.

He is a member of the American Bar Association and the California Bar Association, and resides between Los Angeles and Mumbai.

03

Laban Pattanaik

Senior Partner · MBA

As co-founder and Senior Partner, Mr. Pattanaik directs corporate strategy and evaluates opportunities for the firm domestically and internationally. He advises high net-worth families, physicians, business owners, and professional athletes on structured finance and insurance.

He concurrently serves as President of RNI Group of Companies, a diversified healthcare and education services organization. His prior experience includes Corporate & Investment Banking with Bank of America Securities and Corporate Strategy at Sun Microsystems Corporation.

Mr. Pattanaik holds a Bachelor's in Business Economics and an MBA from the University of California, Los Angeles. He has been invited multiple times to the Million Dollar Round Table and resides in Santa Monica with his family.

04

Nick Kahrilas

Senior Business Development Officer, Advanced Markets

Mr. Kahrilas brings over two decades of entrepreneurial and financial leadership across corporate finance, real estate, insurance, and private markets. He advises high-net-worth individuals and families on advanced insurance planning and wealth strategies.

His accomplishments include brokering over $2 billion in life insurance policies and raising more than $100 million in capital. He is a former President of the Beverly Hills YPO Chapter and a guest lecturer at UCLA Economics and the Anderson School of Management.

Mr. Kahrilas earned his B.A. from the University of California, Los Angeles, where he was a collegiate wrestler, and is currently completing an Executive MBA at Harvard Business School.

05

Lane Harrison

Senior Business Development Officer, Advanced Markets

Mr. Harrison brings over 30 years of sales, business development, and consulting experience. He founded and served as President of Affluent and Corporate Insurance Services, Inc. and Capital Preservation Insurance Services, Inc., providing insurance and consulting to professional advisors and high net-worth families.

He has provided strategic planning consulting to investment bankers and multinational corporations, including roles as Director and President/Director at Bicoastal entities.

Mr. Harrison earned his Bachelor of Arts in Social Welfare from Salem State College. He is listed in "Who's Who in American Colleges" and "Who's Who in Executives and Professionals," and resides in Laguna Niguel, California.

06

Kip Barton

Senior Development Officer, Insurance Advanced Markets

Mr. Barton contributes over 20 years of life insurance industry experience, including 11 years as a Director of Advanced Markets in insurance brokerage and 8 years with a boutique Estate Planning firm in Del Mar, California. He develops new business while maintaining long-term relationships with clients and advisors.

He has served on Life Advisory Boards for major institutions including Allianz and Genworth, leveraging relationships with insurance executives and finance industry leaders.

Mr. Barton holds a Bachelor of Science in Business Administration with a Marketing emphasis from San Diego State University. An avid golfer and sports enthusiast, he resides in San Diego with his wife and daughter.

07

Erica Kho

Manager of Administration

Ms. Kho oversees the internal administration team and serves as liaison between internal and external vendors and third-party advisors. She ensures clients and their advisors integrate seamlessly with Apheta's team.

Previously, she spent 12 years in financial services with tenure at AIG | American General, American Funds, and Pacific Life.

Ms. Kho earned a BA in Business Administration with a Marketing emphasis from California State University, Fullerton. She volunteers at local animal shelters and food banks, and enjoys wine tasting and beach activities.

08

Alex Arias

Senior Marketing Support Officer, Advanced Markets

Mr. Arias joined Apheta in November 2012 and utilizes advanced insurance and financial concepts to design asset conservation solutions. He brings over 20 years in life insurance and financial services, beginning his career at Highland Capital Brokerage and later joining MullinTBG, where he supported tailored executive benefit solutions for Fortune 1000 companies.

He possesses a strong graphic design background, having published Mundo Latino, a Spanish language periodical, and brings technology expertise to the firm.

Mr. Arias enjoys reading, music, and staying current in the technology and finance sectors.

Foreign Nationals
V

Life Insurance
for Foreign Nationals

Cross-border strategies for global families.

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Office

8581 Santa Monica Blvd., Suite 430
West Hollywood, CA 90069

Telephone

(310) 402-2020